Our Story
Le Alfré started in a small New York City apartment. A normal 23-year-old guy who wanted more in life than to sit at a desk crunching numbers on Wall Street.
With a leap of faith, I quit the corporate world to start a new path. An idea that could inspire a life well lived; to create a community for a generation of men to live the lives they choose, with fun, elegance, authenticity & style.
Life has so much to offer, and this brand is an extension of an incredible world well lived. Alfré represents a world that transcends the everyday norm I was living; adding culture, creativity, confidence & passion to something, inspiring those to do the same.
What started as a crazy idea & vision in a small Upper East Side apartment has turned into a community & lifestyle that is celebrated of hundred of thounsands all over the world. Inspiring others to pursue their own individuality, personality, and passions with a bit of Alfré flair. Or as Alfré likes to say, “je ne sais quoi”.
Cheers,
Brandon
Founder, CEO & Creative Director
Le Alfré Documentary Series
Watch our fun & exciting documentary series on YouTube giving you full access, exclusive behind the scenes of us building this brand. Take a closer look into what it takes to create & grow the next generation of classic menswear in New York City.
EPISODE 1
"Starting a Menswear Brand in NYC"
In this episode, we explore the realities of growing a clothing brand in New York City, seeing all of the challenges, lessons, and stories of what it takes to build the next generation of classic menswear. Follow the journey of the Founder, CEO & Creative Director, Brandon, & Head of Operations, Case, as they navigate day to day, just two dudes in their 20's without much money and 0 experience.
EPISODE 2
"We Turned Our Store Into an Art Gallery in New York City"
Watch as we converted our NYC store into an art gallery for our first art exhibition featuring an incredible abstract oil painter. See what it's like as our 2-person men's clothing brand run around New York City to prep for a huge event while on a budget.
EPISODE 3 (Part 1)
"We Flew to Turkey to Build Our Clothing Brand"
Brandon & Case flew half way around the world to Istanbul, Turkey as they meet with their knitwear factory and design their Fall/Winter 2025 and negotiate pricing, as well as meet up with Alper to visit and explore what goes on from yarn to finished garment at their jersey-knit factory. Plus get to see the #1 restaurant in Istanbul...
EPISODE 3 (Part 2)
"We Just Made The Best Pants in Menswear"
The Le Alfré team meets up with their pants factory in Turkey to put the finishing touches on making the best pants in menswear releasing this Spring/Summer 2025. Go behind the scenes as Brandon & Case visit their shirtmaker and go take you through the entire production process of making their best-selling shirts beginning to end from fabric to finishing in the factory floor. Also see a sneak peek from their newest SS25 Collection.
EPISODE 4
"3 Years of Building a Clothing Brand"
The team celebrates their 3rd year in business at one of New York City's hottest rooftop clubs. Go behind the scenes with our creative director and the crew for Le Alfré's new 2025 lookbook shot in Brooklyn working with some of the industry's top models & photographer. Meet our new intern. And follow up close with Brandon with a special new project that will give our community a new home in New York City...
