Le Alfré started in a small New York City apartment. A normal 23-year-old guy who wanted more in life than to sit at a desk crunching numbers on Wall Street.

With a leap of faith, I quit the corporate world to start a new path. An idea that could inspire a life well lived; to create a community for a generation of men to live the lives they choose, with fun, elegance, authenticity & style.

Life has so much to offer, and this brand is an extension of an incredible world well lived. Alfré represents a world that transcends the everyday norm I was living; adding culture, creativity, confidence & passion to something, inspiring those to do the same.

What started as a crazy idea & vision in a small Upper East Side apartment has turned into a community & lifestyle that is celebrated of hundred of thounsands all over the world. Inspiring others to pursue their own individuality, personality, and passions with a bit of Alfré flair. Or as Alfré likes to say, “je ne sais quoi”.

Cheers,
Brandon
Founder, CEO & Creative Director