Le Alfré started in my small New York apartment. A normal 23-year-old guy who wanted more in life than to sit as my desk on Wall Street crunching numbers.

With a leap of faith, I quit to start a new path. An idea to that could inspire a life well lived and create a community for a generation of men to live the lives they choose, and do so with fun, authenticity & style.

Life has so much to offer, and this brand is an extension of this incredible world. Alfré represents a world that transcends the everyday norm I was living, adding culture, creativity, confidence & passion to something and inspire those to do the same.

What started as a simple idea & vision in a small Upper East Side apartment has turned into a community & lifestyle that is celebrated & expressed all over the world. Inspiring others to pursue their own individuality, personality, and passions with a bit of Alfré je ne sais quoi.

Cheers,
Brandon