The World of Alfré

Alfré's world stems from the principle that you should live & enjoy life the way you see it. Live the lifestyle you want, and look good & feel good while doing it.

Our founder & creative director, Brandon, aspired to live and experience a different life from the one he was boxed in. So at 24 he quit his job on Wall Street to create that life through what is now known as Le Alfré.

Everyone has a dream, and ours is to create a world that encapsulates all of the cool, fun & elegant aspects of being a modern lad that you can be a part of. To inspire people to embrace your cool & classy with a bit of Alfré "je ne sais quoi."

We have a very specific lifestyle. We like vintage watches, we like cigars, we like our steak medium-rare. We like Art Deco posters, we like champagne at the airport lounge & we like oysters with martinis with extra olives. Alfré serves as an inspiration to live a life you want to create & experience. Whatever that may be...