![](http://lealfre.com/cdn/shop/files/NiYHdISh.jpg?v=1716840427&width=1280)
Our Story
We started in 2021 when our founder, Brandon, decided to quit his job on Wall Street at the age of 23.
After 2 years of doing it solo, Brandon met Case and Nick, and that's when it came all together.
All in their 20s, they started working out of a small 400 sq. ft. office space in Flatiron. A few months later, Case dropped out of college, and Nick moved to New York, quitting his full-time job to go all in on their shared vision, bringing a bit of of je ne sais quoi to classic menswear.
![](http://lealfre.com/cdn/shop/files/New_Official_Flatlays_Website-_4x5_43.png?v=1717004951&width=1080)
Our Heritage
Our heritage stems from the ideology that traditional men's clothing shouldn't be so old-school. From the styles, vibe & culture, the men's clothing industry needs a bit of "Alfré".
What we're doing is simple; we make you look good, feel good & create a world that encapsulates all of the cool, fun & elegant aspects of being a modern lad that you can be a part of.
We like vintage watches, we like cigars, we like our steak medium-rare & we like dirty martinis with extra olive on a casual night out.
Our Beginnings...
![](http://lealfre.com/cdn/shop/files/21_-_228_2024_Instagram_Story.jpg?v=1708360430&width=1080)
Brandon quits his job on Wall Street at 23 to start Le Alfré.
![](http://lealfre.com/cdn/shop/files/21_-_228_2024_Instagram_Story_5.jpg?v=1708362830&width=1080)
Brandon flies to Portugal to meet and learn from the country's oldest shirtmaker (est. 1946)
![](http://lealfre.com/cdn/shop/files/IMG_62DAE49E37EC-1_e76c6097-b7fc-42af-bcdf-4edb1130e056.jpg?v=1708365991&width=1170)
Brandon meets Case (19 yrs). They speak on the phone. 12 hours later, they are packing orders together in their NJ warehouse until 11pm at night.
![](http://lealfre.com/cdn/shop/files/IMG_3262_1.heic?v=1716840177&width=3274)