The Exquisite World of Alfré

Alfré's world stems from the principle that you should live & enjoy life the way you see fit. And do so playfully & elegantly.

Our founder & creative director, Brandon, aspired to live and experience a different life than the 100 hour weeks on Wall Street. So at 24 he quit his job on Wall Street to create that life through what is now known as Le Alfré.

Everyone has a dream, and ours is to create a world that encapsulates all of the cool, fun & elegant aspects of being a modern lad that you can be a part of. To inspire people to embrace your cool & classy with a bit of Alfré "je ne sais quoi."

Alfré has a very grand & particular way of living.

• He has an extensive vintage watch collection
• He travels frequently to Europe for business & pleasure
• He enjoys dining at New York City steakhouses & burger joints (medium-rare of course)
• He's an avid collector of art, sculptures & furniture drawing inspiration from the bold & extravagant Art Deco period, with some of his favorites include Rene Vincent, George Barbier & Lalique).
• He never goes on a flight without his airport lounge champagne.
• And some might say he serves the perfect martini. Ice cold. Shaken, not stirred.

Alfré serves as an inspiration to live a life you want to create & experience. Whatever that may be...