We started in 2022 with a simple but grand vision: to create a world where men can look confident, feel confident, and live a life with fun, flair, and elegance.
We don't come from the fashion industry. At just 25 years old, our founder left his career on Wall Street to pursue a crazy idea. To create a heritage brand for today's generation.
What began with four contrast collar shirts in a small Upper East Side apartment has grown into a brand that serves a world men who live life exactly how they want.
Our purpose is simple: to give men the opportunity to experience something special they deserve. We are committed to delivering nothing but the absolute best—from our designs, fabrics, and craftsmanship to our creativity, content, and store experience.
Just like Alfré’s Butler Donald likes to say, “Our duty is simple—ensure your glass is full, your collar is crisp, and your elegance speaks before you do.”
