Our Story
Our heritage stems from the ideology that traditional men's clothing shouldn't be so old-school. From the styles, vibe & culture, the industry needs a bit of je ne sais quoi.
Read our story and see how a 23-year-old lad on Wall St. started a cool & elegant community called Le Alfré, and how it's recreating the aesthetic of classic menswear.
Working 80 hours a week on Wall St.
Quit rearranging logos and made our first shirt sample. Walking around New York with a sandwich board sign to promote the brand.
Purchased shirts from a bad factory. 100 shirts bled after washing and couldn't sell them.
Flew to Portugal to meet and learn from the country's oldest shirtmaker (est. 1946).
Made 7 samples to perfect our shirt. And this time they didn't bleed after washing.
Without much money and connections, we did everything we could to spread the word.
Our founder's small studio apartment in the Upper East Side of New York.
Daily trips to the post office.
Started to grow slowly month by month, building our community of cool, fun & elegant men & women.
Hired our first employee and now we're a team of 3.
What Everyone Wants To Know...
Who is Alfré?
Alfré represents all of the great qualities that make us who we are as men: fun, cool, stylish, witty, classy, foolish, bold, elegant, etc.
Alfré is a style.
Alfré is an attitude.
Alfré is a community.
Alfré is a vibe.
Alfré is a lifestyle.
Alfré is a fictional character (the name of our logo) that exemplifies the lifestyle of living life "playfully elegant" as a modern lad.
What does Le Alfré mean?
As you now know who and what Alfré is and represents, we added to our nontraditional, playful style by adding "Le" to sound cool and French. I'm sure you hoped for a grand and profound explanation of how the name came to be.
So in a nutshell...
- Alfré is a cool name that embodies the ultimate cool, classy & playful man.
- And then we added "Le" to make it sound luxurious & French.
And yes we know the grammatically correct way to spell it is L'Alfré. If you're irritated by this, then Alfré sincerely can't help you and he wishes nothing but the best...
Meet Le Founder
Brandon Snower
Ex-Wall Street, 27-year-old lad with an unfortunately expensive taste for vintage watches, an obsession with Netflix documentaries, ordering a dry vodka martini with extra olive and praying it isn't served in a coupe, hanging 5ft Art Deco & Art Nouveau framed prints on the showroom walls, standing desks, 34in. monitors, walking down Park Ave. listening to music, having a beautiful eye for style & design to bring a new vibe & cooler aesthetic to classic men's clothing.