We started in 2021 when our founder, Brandon, decided to quit his job on Wall Street at the age of 23.

After 2 years of growing the brand solo, Brandon met Case and Nick.

All in their 20s, they started working out of a small 400 sq. ft. office space in Flatiron. A few months later, Case dropped out of college, and Nick moved to New York, quitting his full-time job to go all in on their shared vision, bringing a bit of of je ne sais quoi to classic menswear.

Our heritage stems from the ideology that traditional men's clothing shouldn't be so old-school. From the styles, vibe & culture, the men's clothing industry needs a bit of "Alfré".

What we're doing is simple; we make you look good, feel good & create a world that encapsulates all of the cool, fun & elegant aspects of being a modern lad that you can be a part of.

We like vintage watches, we like cigars, we like our steak medium-rare & we like dirty martinis with extra olive on a casual night out.